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Brand Protection & Anti-Counterfeit Solutions

Defend Your Brand

Counterfeiting poses a growing threat to consumer brands—especially in the apparel and footwear sectors, where fake products cost the industry billions each year. At BSN, we specialize in protecting your brand’s integrity, revenue and customer trust through scalable anti-counterfeit and brand protection solutions.

How BSN Helps You Protect Your Brand

Our solutions combine layered technologies to verify authenticity and prevent product tampering.

Digital Protect Passport
Serialized QR codes with possibly RFID tags to enable consumers to verify authenticity and support circular economy.
Quantum Technology (QT) Codes
Unique to each item and impossible to counterfeit.
Proprietary anti-counterfeit app

Secure, real-time verification.

Custom RFID and NFC inlays
Contactless authentication and traceability.
Optional covert features

Such as microtext, UV inks or color-shifting elements

QT Code and QR Codes: Patented Innovation for Anti-Counterfeit Protection

BSN’s Quantum Technology (QT) Code offers unmatched protection for footwear and apparel. Printed directly on tags or labels, each QT Code features a unique dot-based pattern generated by our proprietary algorithm. This pattern is nearly impossible to duplicate and can be authenticated only through the BSN QT App, ensuring secure and controlled verification.

For added flexibility, BSN supports the inclusion of serialized QR codes alongside QT Codes. These QR codes provide:

Fast, universal readability for consumers or retail staff
Access to digital product passports and item-level data
Seamless integration with e-commerce, returns and loyalty platforms
Together, QT and QR technologies enable a layered defense—empowering your brand with both deep security and consumer engagement on every product.

Proprietary Anti-Counterfeit App

The BSN QT App is a mobile-first authentication platform designed for brand protection teams, retail partners and even consumers.
Key features include:
  • Secure scanning of QT Codes and EPCs
  • Real-time verification and data validation
  • Cloud-based Brand Protection Center dashboard
  • Audit trails and geolocation tracking for suspect scans
  • API integrations with ERP, PLM and supply chain systems
With the QT App, you gain a secure, scalable way to monitor authenticity at every stage—from manufacturing through resale.

Custom RFID and NFC Inlays

BSN designs custom RFID and NFC inlays that are optimized for use in footwear, including integration into tongue tags. These inlays support contactless authentication and enable real-time item-level traceability throughout the supply chain—from production to point-of-sale.

Each inlay is programmed with a unique Electronic Product Code (EPC), encoded under secure conditions.
This EPC serves as a digital fingerprint for the product, enabling:
  • Fast, secure identification in logistics and retail
  • Compatibility with global GS1 standards
  • Authentication using handheld RFID readers or fixed infrastructure
  • Support for dual-frequency options, combining NFC for consumer engagement and UHF for backend operations
These inlays also support multi-layered security, especially when paired with visual identifiers like QR or QT Codes, making them ideal for anti-counterfeit applications in branded footwear and high-value apparel.

Covert Security Features

For enhanced protection, BSN offers a suite of covert security technologies that are difficult for counterfeiters to detect or replicate.

These optional features are ideal for high-risk markets, special edition releases, or products with premium pricing where brand protection is critical.

Microtext

Extremely small printed text, readable only under magnification

UV Inks

Invisible under normal lighting but visible under UV light

Color-Shifting Inks

Inks that change appearance based on angle or lighting

Brands

Why Leading Apparel and Footwear Brands Choose BSN

  • Deep industry expertise in apparel and footwear labeling
  • Secure printing and encoding systems with strict data control
  • Scalable solutions for global operations and third-party manufacturing
  • Compliance-ready features supporting EU digital product passport (DPP) requirements

FAQs from Footwear Brands

Using a secure BSN app or RFID handheld scanner, anyone can check if the product is genuine.
Using a secure BSN app or RFID handheld scanner, anyone can check if the product is genuine.
Yes. BSN supports dual-tech formats on a single label.

Start Protecting Your Products Now

Whether you’re launching a new footwear line or securing an existing collection, BSN’s brand protection solutions safeguard your products at every step—from the factory floor to the store shelf.
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